Virgin Trains
'Screw average, create amazing' ft. Mike Wozniak & 'Spring Sale'
Video show reel and voiceover, CRM, digital 
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With the Virgin Trains franchise coming to an end, we were tasked with creating an internal show reel that showcases some of the brand’s best marketing campaigns.

 

I scripted a voiceover in Virgin Train’s uniquely playful tone of voice, and then directed comedy actor Mike Wozniak (Man Down, Josh, Horrible Histories) in the recording studio. We also employed the brand’s distinctive ‘quip-and-tear’ style supers throughout. Script available on request.

We delivered playful, animated 8-bit style personalised emails, too, highlighting each customer's own unique journey with Virgin Trains. ​​​I've also included some fun assets for a Virgin Trains Spring Sale below, used across digital, digital OOH, and social.

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Roles: Copywriting, concepting, overseeing production