Vodafone
'We've got Christmas covered' & 'Superfast new frontiers'
CRM, Direct mail

Vodafone's superfast home broadband brings guaranteed speeds the whole family can enjoy. 

 

With Christmas around the corner, I crafted a reimagining of the classic poem, 'A Visit from Saint Nicholas' - encouraging customers to choose Vodafone broadband, and embrace a WiFi wonderland.

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I later teamed up with an art director to deliver a direct mail campaign, which playfully asked potential customers to take their connectivity to new  superfast frontiers, and save. 

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Roles: Copywriting, concepting