HMD Global, the home of Nokia Phones
Connecting the world without costing the earth.
Brand vision bible

I was tasked with crafting copy for a brand vision bible, including a manifesto, brand offering, value proposition, and ethos.

This internal resource championed Nokia's core product principles of longevity and sustainability - while looking forward with a clear sense of identity and purpose as licensee HMD Global took the iconic Nokia phone on its next market-leading journey.

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Roles: Branding, copywriting