Sendwave
'For here, for there' 
Social EOY campaign

The Sendwave app makes sending money home fast, secure, and super simple. But for Sendwave's users, life can sometimes feel a little confusing. How do they choose between the food, culture and music of their new country of residence and their own cultural heritage? ​​

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We tapped into this simple and relatable dilemma to create 2024's end of year campaign, 'For here, for there'. A playful and social-first vox-pop concept that took to the streets to engage migrants directly – and even offered a Sendwave mystery box prize. The campaign ran across UK and France, with shoots on the streets of London and Paris. Digital assets were also created across email and in-app. 

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Roles: Concepting, scriptwriting, copywriting