Sendwave
Send money to Africa fee-free (ft. Michel Gohou)​
TV, radio, digital, CRM, social

We delivered an integrated campaign reminding African diaspora just how easy it is to send money home with Sendwave: the fast, secure, fee-free money transfer app.

​

This campaign was targeted at francophone markets, so we cast popular Ivorian actor and comedian Michael Gohou as our relentless, belligerent ‘uncle’ – tapping into everyday cultural realities, and dialling up the slapstick element.

​

We delivered assets across TV, radio, CRM, digital and social. And Gohou has since become a staple character for Sendwave – and can also be seen in Sendwave’s African Cup of Nations ’24 campaign, up to his usual antics.

​

Roles: Scriptwriting, copywriting