McLaren Automotive
Welcome to the world of McLaren.
CRM

I was tasked with creating a CRM welcome journey for new members of the McLaren family.

I needed to deliver a warm welcome while capturing the exclusive, high-octane thrill of McLaren ownership – as well as communicating the brand’s pioneering philosophy.

The result is a copy-led series of emails, championing McLaren’s uncompromising performance and elevated tone of voice.