Sendwave Rewards
'Something for you in every send'
Loyalty programme, CRM campaign, social

We were tasked with creating Sendwave's first ever loyalty programme, Sendwave Rewards. 

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The core idea was simple: 'everyday sending, upgraded' with users receiving points for every transfer - points which could then be redeemed against future transfers or used to enter in-app prize draws. 

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The project demanded competitor analysis, concepting, tone of voice development and naming. We needed to deliver a programme with a distinct look and feel, while complimenting the existing brand architecture and product ecosystem.

 

To achieve this, we dialled up the warmth of the Sendwave TOV and paired it with a joyful and light-hearted illustration style and colour palette. We led with benefits not mechanics, scripting manifestos and crafting messaging that communicated clear, tangible value.

 

Our strapline, 'Something for you in every send' doubled as a creative engine, creating room for personalisation, and the freedom to flex across markets and benefits. 

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The result? A loyalty programme that feels effortless, with immediate rewards.

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Roles: Branding, concepting, copywriting